GCA's Strategic Plan

2020-2021 Strategic Plan Objectives




Goal: Doctors of chiropractic in Georgia are members of the Georgia Chiropractic Association.



  • Improve retention and recruitment to increase net membership by 80.
  • Develop and launch a survey to determine the value of GCA to its members.
  • The Under 40 group will host four events by the end of 2021.
  • Use Sips &  Chips Ambassadors as ambassadors at the 2020 Fall Conference.
  • Mail nonmembers our COVID-19 information, including signage verbiage by September 2020.




Goal: The Georgia Chiropractic Association is the leader in continuing education and public relations for the chiropractic profession.


  • Offer at least eight business building/practice growth/cash practice seminars.
  • Create a certification program for CAs.
  • Aggressively educate members about the opioid materials available and maintain funding o fthe grant.


Goal: The Georgia Chiropractic Association is the primary governmental and insurance advocate on behalf of Georgia chiropractors and their patients.



  • Reintroduce lien law.
  • 25% increase in PAC membership.
  • Chiropractic Day at the Capitol will have 200 attendees.
  • Reinstate the Capitol clinic.




Goal: The Georgia Chiropractic Association uses resources efficiently through careful planning and maximizing the organization, culture and structure to achieve excellence.


  • Populate the leadership committee and task it to create a program to identify and cultivate future leaders. Identify three new leaders by the end of 2021.
  • Create a formal program for Board and staff in the areas of diversity, inclusion and sexual harassment.