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GCA's Strategic Plan

2016-2017 Strategic Plan Objectives

 

 

Belong

Goals:
  • Increase membership.
  • Increase the value of membership.
  • Increase member involvement.

 

Objectives:

  • Attain 51% membership of all doctors in Georgia by 2020.
  • Establish membership recruiting plan.
  • Host regularly scheduled fellowship.
  • Achieve 90% retention.

 

Educate

 

Goal: Become the primary provider of Doctor of Chiropractic programming in the state of Georgia.

 

Objectives:

  • Create anti-fraud program.
  • Provide regularly scheduled, free CA programming for CA members.
  • Research adding massage therapy CE to conferences.
  • Create branding/PR committee to create education plan for patients.

 

Influence

 
Goal: Serve as the primary, effective advocate on behalf of Georgia Chiropractors and their patients.

 

 

Objectives:

  • Pass co-pay legislation.
  • Pass equal pay legislation.
  • Create minimum education standards for manipulation.

 

Lead

 

Goals:

  •  Optimize organizational culture, structure and resources to achieve excellence. 
  • Maximize the financial resources of the association while efficient use of those resources through careful planning and stewardship.

 

Objectives:

  • Improve district involvement.
  • Provide sales training to board/staff.
  • Review branding and culture.
  • Create specific staff goals to improve accountability.

 

 


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Contact

Georgia Chiropractic Association
Executive Offices
1926 Northlake Parkway
Suite 201
Tucker, GA 30084-7069

(770) 723-1100
info@gachiro.org
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